What's your PSP?

Blue.
Sky.
Water.
Wal-mart...

A few years ago, Adam Werbach (see previous post) began working with Wal-Mart. Some said that Wal-mart had coaxed him over to the dark side of the force. But who better to help one of the largest companies in the world become more sustainable than a die-hard environmentalist? Yes, Wal-mart has made a commitment to sustainability. They set out three goals:
Produce zero waste
Be powered by renewable energy
Sell only green products

This is huge.

HUGE!

When Wal-mart says jump, suppliers JUMP. So, for one of the largest retailers in the world to begin greening its operations has an enormous positive impact. It creates markets for sustainable projects and green businesses that otherwise wouldn't think about it. Did you know that Wal-mart is the largest retailer of regional, organic produce? Think about that.

But making their products more green was only one step. They realized that it was also important to bring sustainability into the awareness and action of their employees and then their customers. To do this they implemented a Personal Sustainability Project.

From Adam's Commonwealth Club speech on April 10, 2008:

At the heart of the project was a simple voluntary commitment that we called a PSP, or a personal sustainability practice.

What are the qualities of a PSP? It:

Sustains the planet,
Makes you happy,
Affects the community,
Repeatable,
Takes visible action

Examples: Bike to work. Park in the spot that's farthest from where you're going. Change your lights bulbs to CFLs. Care for a park....The behavioral idea behind PSP is a simple one we call nano-practices. Nano-practices are the thousands of tiny things you do each day that make up your lifestyle. How you tie your shoes, the type of shoes you wear, your choice of socks, how you fold your socks, and whether you wear your shoes indoors. Instead of trying to change the big things about someone's identity -- whether they're a Democrat or Republican, for example -- we start by finding daily or recurring practices that can express his or her values. A personal sustainability practice, at its most basic level, is something that's a repeated action that's good for you, your community, and the planet.

My first PSP is to eat only fair trade, organic chocolate. I've been doing this pretty well for a few months now, which is great for a recovering candy addict.

My current PSP is to bike or walk one time a week when I would drive. My bike is pumped up and ready to go. I've been to the store once on it. Luckily, this is challenging because I don't drive much to begin with.

What's your PSP?

BLUE

AKA The Evolution of an Environmentalist - Part 3 continued from "The Evolution of an Environmentalist - Part 2"

To understand what the BLUE movement is, we need to understand what it grows out of - dead environmentalism. Environmentalism is dead because it's approach is outdated, uninspiring and not up to scale for the challenge we face today - global climate change. Traditionally, environmentalism has isolated a problem, such as air pollution, created a technical solution, such as emissions standards for vehicles, and worked to get it turned into law. This doesn't work very well when the challenge, climate change, is the result of our entire way of life. Plus, environmentalism has said "No, No, No" and "Don't, Don't, Don't" for everything from shopping to driving to eating, basically living in our culture. This doesn't inspire and, instead, sets up a seemingly unattainable standard, leading us to give up before we start.

Ok. So what is the BLUE movement?

From Adam Werbach's speech "The Birth of Blue" at the Commonwealth Club on 12 April 2008:

As vast and common as the ocean, BLUE is a platform for sustainability that goes beyond the deep, beautiful green of environmentalism. Green puts the planet at the center of the dialogue. BLUE puts people at the center.... Green is the beating heart of the emerging BLUE movement. Green represents the simple and inarguable wisdom of ecology: that all things are connected. BLUE brings together a broader set of human concerns, from practice to price, from nature to society. BLUE integrates all four streams of sustainability: social, cultural, economic and environmental. BLUE puts the way we treat ourselves and each other at the center of our focus....

There are three desired outcomes for the BLUE movement. First, to measurably improve the quality of life of people who join. Second, to engage as many people as possible in the effort, and third, to increase the effectiveness of their activism. The primary tactic is getting one billion people to create their own personal sustainability practices.

Remember, when I wrote that I didn't get into environmentalism for the environment, but for the people? This is what I was talking about.

So, what does "being blue" actually mean? What does some one who's "BLUE" do?
Since, it's my computer curfew, the answer to that question will have to come another night.
Next up, PSP and the big box...

The evolution of an "Environmentalist" - Part 2

Continued from Part 1...

So, as I declared my major in Environmental Economics, I became a Consumer Activist, even though I had no more money than every other starving college student. What this meant was that I started shopping at Wild Oats/Whole Foods Markets, buying organic food, cooking less meat, and thinking long and hard about purchases of new items. The idea is that when we buy products that we believe in, that are good for the environment and society, even though they may be more expensive, we'll create a demand for those products, and eventually the supply will increase, the price will go down and more people will be able to afford the healthier items. AKA voting with my dollars, putting my money where my mouth is. I was out to save the world with shopping.

After college, I moved to California, got a job in fundraising, then as an office manager, then fundraising again and now as an executive assistant. You can read about these experiences in a previous post.

During the 2004 presidential election, I realized, along with many other people, that more than just environmentalists had a problem with communicating their issues in a way that could be heard. All liberals and liberal issues tended to have this trouble. I read Don't think of an Elephant by George Lakoff and went to the Spiritual Activism conference in Berkeley. I began to see that a more integrated, thoughtful and inclusive approach to all of our issues was needed.

Around this time, the controversial essay Death of Environmentalism by Michael Shellenberger and Ted Norhaus was released. Shortly thereafter, Adam Werbach gave his speech Is Environmentalism Dead? at the Commonwealth Club. He concluded it was and I agreed, so I didn't pay it much attention.

I'm paying attention now.

Next up...The Birth of Blue...

The evolution of an "Environmentalist" - Part 1

Am I an environmentalist?
Originally, no.

I came to "environmentalism" through a belief in the value and worth of human beings. The logic is thus:

*I like humans. I like living.
*Humans need water, air, food, shelter to live.
*Humans are destroying the very things on which their future existence depends - nature.
*So, protect nature to protect the future existence of humans.

Growing up on a farm, I had a closer relationship with the water, air and dirt that made our food than many people, which is probably why I came to this seriousness as young as I did.

In junior high, I started turning off the water facet anytime it absolutely wasn't necessary, like when brushing my teeth, and seeing how short I could possibly make my shower to conserve as much water as possible. In high school, I joined the environmental club, became president of the club, and helped implement a school wide recycling program and planted a tree in the courtyard, so we wouldn't have to get a cut one every year for christmas.

At the age of 15, I decided that I wanted to save the world. Since I liked the trees and nature and saw their importance to human survival, I adopted the label "environmentalist" and the movement "environmentalism" because it was the closest fit out there.

Since then, my understanding of environmentalism has evolved. It is no longer just the protecting of trees. (Ironically, I work for an organization that does precisely just that.) Early in college, I got tired of being considered the "enemy" by my family, namely grandparents, still on the farm. To them, environmentalism was a dirty word, and I'd succomded to the dark side of the force as a city-slicker who just wanted to take away all of their land from them. Being the enemy upset me, in large part, because I got a large part of my love for nature from them.

So, I set out to build bridges. I recognized that many environmentalists and environmentalism did a very poor job at communicating with and understanding people who weren't already card-carrying tree-huggers. This was not a good strategy for a movement that needed as many supporters as possible to affect the scale of change that was necessary to make the earth a place still inhabitable for current and future generations.

Around that time (I'm still in my first or second year at university) I came across and read The Ecology of Commerce by Paul Hawken. What he wrote made so much sense to me. Basically, that business, consumers, economics and money could be used as a force for positive change for the environment. Because of this I minored in microeconomics, to give me a solid understanding of markets, supply and demand, cost-benefit ratios, and externalities. Combined with my major of Environmental Policy (of course), I called my course of study Environmental Economics, as there was no such major. The idea was that I could translate between environmentalists and businesses so that they could see the benefits to the bottom line and the environment of working together and accounting for the externalities of doing business.

At this time, I was also integrating the idea of the consumer activist...

-end of part 1-

It's now past my computer curfew, so you'll have to wait a few days for the next installment.